This article explains the differences between Bloom Portfolios and Websites and will help you determine if you need to use these features. If you already have an external website, chances are you do not need to set up a website in Bloom. Instead, you would link your external website to Bloom via forms.

Navigate to the Public Pages tab in your Bloom portal. Notice that there are two sub-tabs here. One of the sub-tabs is Portfolio and one is Website.

Every Bloom account includes a Bloom portfolio. The portfolio is a website that you can use to showcase your work. You can pick from 3 different themes, upload a gallery, enter your about info, and add a booking or lead capture form.

Go to Public Pages > Portfolio

If you already have a website and do not want to use the Bloom Portfolio, you can switch your Portfolio to offline using the button on the top right corner.

The Bloom Portfolio and the client portal login share the same URL. If the Portfolio website is offline, your sub-domain is used as your client portal login. If your Portfolio is online, you can add a /login to the end of the URL to bring up the client portal login. (Try in incognito, it won't work if you're logged into your Bloom account)

You can connect a custom domain to a Bloom portfolio in Settings > Branding. This domain will also be used for your form, invoice, and contract URLs.

Note: Connecting a custom domain requires that you make changes in your DNS settings, wherever your domain is managed.

Unlike Bloom Portfolios, websites are fully customizable through the website builder. Custom websites have an additional rate of $14/mo, per published website. A custom website is not included with your Bloom subscription.

The $14/mo subscription does not start until you publish your website, so feel free to build one without getting billed.

To build a custom website, go to Public Pages > Websites. Click "Create Website" and pick a template.

After picking a template, you can edit any of the pages and elements on the website.

The website builder has its own dedicated help center.

Connecting a domain to the website is done through the website builder, and not in your Bloom settings.